The Cold Hard Facts….
Buyers shouldn’t profile the seller!
The buyer should not be able to tell whether a single male, a middle-aged woman, an older couple, twenty- somethings, etc. live here, so we need to neutralize the space
- It’s not about YOUR taste anymore!
We need to set up the space to appeal to a broad range of buyers
- It’s not YOUR home anymore!
Once your home is put on the market, it’s not yours anymore – get used to it
- It’s a product to be marketed!
Just as if you were selling your car or a skin care product, it’s all about the packaging.
Once you realize these cold hard facts, you are on your way to a fast and profitable sale of what is probably your greatest and biggest asset – so treat it that way!