The real estate market is soft – who would want to spend money in a down market?

The softer the market, the more you must differentiate the property from others crowding the market. Wouldn’t it be great to get a bidding war going because your property looks so much better than everyone elses? Remember, staging is an investment not an expense. It can increase profit in two ways – by increasing value and by reducing expenses (mortgage, taxes, utilities) by decreasing the time the home is on the market.

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