Why can’t buyers or renters just look past the decor and envision themselves living there?
Only 10% of buyers or renters can visualize the potential of a home. Most buyers and renters cannot look past a cluttered or unappealing room. And while most of them start out looking for a home based upon logical criteria, for example, 4 bedrooms, family room with a fireplace, they end up purchasing or renting based upon an emotional connection they feel when they’re in the home. When a house feels like home, they will re-prioritize their list. They may be willing to give up the fireplace because staging has transformed the property into a dream and they can envision themselves living there.
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