And, according to the Real Estate Staging Association (RESA), a 2008 survey revealed that vacant homes that were staged spent 85% less time on the market than unstaged vacant homes.  

 Why Should a Vacant Property Be Professionally Staged?
  • Only 10% of buyers can see beyond emptiness and envision their possessions in a home or apartment
  • Empty rooms appear smaller than they really are 
  • Buyers can’t use their imagination to see the home’s potential  
  • Buyers are overwhelmed by a lack of vision
  • Buyers can’t imagine where their furniture will go 
  • Without a frame of reference, it’s incredibly difficult to tell the scale and size of the room


  •  Without furniture, a buyer may be confused as to the purpose of the room: “Is this a study or an extra bedroom?”
  • Buyers can’t imagine living there 
  • Buyers think the owner is desperate to sell because “they must be carrying two mortgages, utilities, maintenance, etc.” 
  • Vacant homes appear soulless and no emotional attachment can be felt 
  • Vacant homes can appear to be neglected 
  • Paint colors and wallpaper stand out if too drastic, and buyers look at it as work to do 
  • Dirt and small defects stand out more:  holes or cracks in walls, stains in carpet, grout in bathroom, scuff marks on walls and doors  
  • The emptiness will make the home appear as if there are too many windows, too many doors and too many expansive walls