The Cold Hard Facts….

  •  Buyers shouldn’t profile the seller!

                  The buyer should not be able to tell whether a single male, a middle-aged woman, an older couple, twenty-       somethings, etc. live here, so we need to neutralize the space

  •  It’s not about YOUR taste anymore!

                 We need to set up the space to appeal to a broad range of buyers 

  • It’s not YOUR home anymore!

                Once your home is put on the market, it’s not yours anymore – get used to it 

  • It’s a product to be marketed!

                 Just as if you were selling your car or a skin care product, it’s all about the packaging.

 Once you realize these cold hard facts, you are on your way to a fast and profitable sale of what is probably your greatest and biggest asset – so treat it that way!