10 seconds – that’s all you have to impress a prospective buyer or renter.

Is your home’s first impression a great one?

Welcome to Designed to Appeal, LLC

Beginning with curb appeal and throughout every room, our home staging services will transform a property from New York City to the Hamptons into a home that buyers or renters will fall in love with and aspire to the lifestyle it portrays. We strive to get you top dollar with less time on the market. Designed to Appeal’s home staging expertise will emphasize the best features of a house or apartment while improving or downplaying the less marketable features. We can just make recommendations, or take the stress and worry out of it by doing some or all of it for you under tight deadlines. Designed to Appeal has staged both vacant and owner-occupied properties ranging in price from a $300,000 studio apartment to a $14 million private townhouse. See the Services tab for a complete listing of our staging and other services.

About Us

Designed to Appeal is a premier home staging and interior redesign company servicing New York City and the Hamptons…

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See Designed To Appeal’s past work! You can check out some before and after images and review specific project results.

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Clients Speak

You don’t have to take our word for it! Review what some happy past clients have to say about Designed To Appeal’s work!

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Clients Speak:

“Donna has always excelled at turning ugly ducklings into swans. Yet this was a new twist on home staging: a rare and stunning apartment that had been beautifully decorated, but was now starkly empty. Donna managed to recreate the spectacular Central Park West-view apartment and match the custom colors and decorative accents, at an affordable budget comparable to her other standard two bedroom projects. Thanks to her efforts, the apartment sold right away, and at 15% premium to the most recent comparable sale in the building.”

Cynthia Crowley, Olshan Realty, New York, NY, October 2016

“I represented a New Construction home in the Village of East Hampton.This beautiful home was shown consistently and always with positive feedback, but without furniture, buyers could not envision the home’s true potential.Donna responded to my initial inquiry immediately, understood exactly what was needed, worked closely to budget and within less than a week, the house was beautifully staged. Donna Dazzo is a true professional and a pleasure to work with. I will refer Designed to Appeal first every time. Thank you Donna!”

William J.R. Kuneth, Halstead, East Hampton, NY, August 2015

“Donna and her team did an outstanding job with the transformation of my one-bedroom for sale listing on the Upper East Side in Yorkville. Prior to staging, Donna collaborated with the seller and his contractor, who completed minor cosmetic upgrades. I was really impressed with her hands-on approach and attention to every detail. She created a “wow factor” and as a result, there was a lot of prospective broker/buyer traffic. Based on Donna’s design skills and experience, buyers were able to envision living in this now contemporary, move-in-condition apartment. I had multiple offers after only 10-days on market and achieved 7.93% over the ask price for my seller/ client, who was thrilled with the final outcome.Major lesson here for the brokerage community and prospective sellers: staging works!I look forward to working with Donna again in the near future.”

-George Matthews, Warburg Realty, New York, NY, November 2016
“Donna goes above and beyond –  not only did she recommend and provide a beautiful color palette and comfortable furnishings to showcase the beauty of my listing, she also guided my clients through every step of the process suggesting paint colors, ways to declutter, light fixtures to upgrade and a lot of other important details to enhance the listing and prewar details of the apartment and allow the next purchaser to see it as home. Within three weeks we had an accepted offer at the asking price and if it wasn’t for Donna’s staging and guidance we would not have been able to list the property at the price it was worth.”
Emily Yaffe, Corcoran, New York, NY, June 2018

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